“ When it comes to the firm's strategy (marketing and innovation), there are no "best practices." The best strategy is one that fits its particular context well” (Underwood, 2009) . What would be the most appropriate structure for assessing whether the intervention provides a solution, in this situation? The solution would have to be an original based on the conditions surrounding the need. What role does the “Corporate IQ” concept play in the decision making process of a consultant? Can social networking technologies improve an organization's IQ in a given period of time, in order to respond to a threat?
Underwood, J. (2009). Excerpt: What's Your Corporate IQ? : How the Smartest Companies Learn, Transform, Lead. Retrieved September 25, 2009 , from http://www.fastcompany.com/bookclub/excerpts/0793185734.html
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